What is central and peripheral route to persuasion?

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The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message.

What is reciprocity in psychology? In social psychology, reciprocity is a social norm of responding to a positive action with another positive action, rewarding kind actions. Reciprocity makes it possible to build continuing relationships and exchanges.

what is the difference between the central and peripheral route of persuasion?

Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message’s content.

What is peripheral in psychology? 1. with regard to the nervous system, found or taking place somewhere exterior to the brain and spinal cord. 2. with regard to vision, toward the margins of the visual region, instead of near to the center. The beginning of a stimulant generally draws attention to that location.

what does peripheral route mean?

Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.

What is a peripheral process?

The peripheral process. conducts action potentials from the dendrites to the cell body, where they pass directly to the central process. They then move away from the cell body and enter the central nervous system (CNS).

what is central route advertisement?

Central Route Persuasion. They are central route persuasion and peripheral route persuasion. When an advertisement is shown, the message shown must be able to attract the person so that the person agrees to change his/her behavior. Different attitudes are formed and changed through it.

When persuasive communications follow the peripheral route they focus on which of the following?

The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement.

What are the two main routes of attitude persuasion?

There are two primary routes to persuasion. The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.

What is the sleeper effect in psychology?

The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase of the effect of a message that is accompanied by a discounting cue.

What are the four elements of persuasion?

The four primary elements of persuasion explored by psychologist are the communicator, the message, how the message is communicated, and lastly the audience.

What are superficial cues?

an association of superficial cues with positive/negative evaluations which allow people to evaluate an object quickly without much thought. Chaiken, 1980. superficial processing. people engaged in heuristic processing can come to like/dislike the attitude object based on simple cues.

What is peripheral advertising?

Advertising bombards people from billboards, televisions, radio, magazines and even T-shirts. Peripheral marketing takes a less direct approach by placing the advertising on the periphery of life and letting it speak for itself. By being more subtle, peripheral marketing hopes to make a bigger impact on the consumer.

What is an example of foot in the door phenomenon?

The foot-in-the-door technique is when a small request is initially made in order to get a person to later agree to a bigger request. An example of this is when a friend asks to borrow a small amount of money, then later asks to borrow a larger amount.

What is a central cue?

Peripheral cues are implicit cues embedded in a message. Central cues, on the other hand, are more complex cues in a message that require more cognitive effort from the receiver to evaluate them.

What are the two main routes of persuasion in the Elm called?

The ELM proposes two major routes to persuasion: the central route and the peripheral route.